Brands are much more than logos and office buildings. Brands are emotions, ideas, and unconscious assumptions based upon how your company communicates to the world. If your company goes through a rebranding or creation of a new logo, there are dozens to hundreds of decisions made that directly impact your business. A brand standards manual puts those ideas and decisions on paper. Your employees may come and go, and your location might move around the block. But, your brand will remain.
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